The short verdict
- Rhode Island has the highest concentration of jewelry workers in the US, by a wide margin.
- Makers with generations of craft often have websites that show none of it.
- We have worked with a jewellery brand and know what product photography and type need online.
01Why Rhode Island
Rhode Island’s share of jewelers and precious stone and metal workers is about seven times the national average, according to the Bureau of Labor Statistics, the highest of any state. Providence was long known as a capital of American jewellery making, and many of those workshops, findings suppliers and brands are still there.
A lot of them sell to trade buyers and to the public through websites that are either years old or put together quickly with an AI tool. Either way, the site rarely matches the quality of the work.
02What jewellery sites need
- Photography that is treated with care. Large, sharp images, sized for every screen, with zoom where buyers want detail.
- Type with character. A typeface that feels like the brand, not like a software startup.
- Room for the story. Materials, techniques, the workshop and the people. That is what separates a maker from a reseller.
- Separate paths for trade and retail. Wholesale buyers and gift shoppers want different things from the same site.
- Easy updates. New collections added by the team, without a developer.
03Work we have done
- Zbeer. A fine jewellery brand making diamond and gemstone pieces, including custom designs.
Ask us about the project when you get in touch.
“Jewellery is judged up close. The website is the closest most buyers will get before they buy.”
04How we can help
We can move your current site to Webflow with a collections CMS, add subtle motion that lets pieces be explored, or design and build the site from scratch. It starts with a free verdict on what you have now.
05Questions people ask
Do you work with makers in Providence?
Yes. We work remotely with teams in Providence, across Rhode Island and the rest of the US.
Can the site have a trade-only area for wholesale buyers?
It can, with a members area or a separate trade page and enquiry form. We will suggest the simplest option for how you sell.
Our product photos are not great. Is that a problem?
It limits what any website can do. We can advise on what to shoot and how, so the new site has images worth showing.
How do we start?
Send us the link. You get the verdict first.
06Other states we work with
- Arizona. Engineering, hardware and defense companies, with work for 28 Gorilla Engineering, 29Tech and Overland AI.
- California. Startups, venture and film studios, with work for Pave, Auxia, Dorm Room Fund and Diagonal Media.
- Florida. Creator agencies and wood businesses, with work for Influint, Ascent and Cambium.
- Georgia. Film, video and production companies, with work for Diagonal Media.
- Massachusetts. Health companies and startups, with work for Counsel Health and IngredientAI.
- New York. Jewellery, health and creative studios, with work for Zbeer, Counsel Health, IngredientAI and Diagonal Media.
- Texas. Engineering firms from Houston to Austin, with work for 28 Gorilla Engineering and 29Tech.
