The short verdict
- New York has the most jewelers in the US and the second-largest share of venture funding after California.
- Luxury and health buyers both look for trust signals first, and AI-built sites rarely have them.
- We have worked with a jewellery brand and two health companies.
01Why New York
New York employs more jewelers and precious stone and metal workers than any other state, at more than twice the national concentration, according to the Bureau of Labor Statistics. It is also the second-largest startup market in the country, with about 13% of US venture dollars in 2025 according to PitchBook-NVCA data reported by Axios, and its digital health startups are a large part of that.
02Jewellery brands
A jewellery site sells on detail and trust. Generated sites tend to work against both:
- Photography squeezed into a template. Product shots cropped to fit cards, compressed until the stones lose their sparkle.
- Type that says “startup”, not “atelier”. Default sans serifs where the brand needs character.
- Thin product stories. No room for the materials, the making or the person behind the piece.
03Health companies
Patients, clinicians and buyers want to know a health company is careful before they read anything else.
- Invented proof. Placeholder testimonials and numbers are a serious problem in health, not just an embarrassing one.
- Accessibility gaps. Low contrast, unlabelled forms and keyboard traps shut out exactly the people who need the service.
- Vague claims. “AI-powered care” without a clear explanation of what the product does and for whom.
04Work we have done
- Zbeer. A fine jewellery brand making diamond and gemstone pieces, including custom designs.
- Counsel Health. A physician-backed medical AI service that takes people from online answers to doctor visits, prescriptions and ongoing care.
- IngredientAI. An AI platform that helps supplement brands go from product idea to an evidence-backed formula.
- Diagonal Media. A New York creative agency that produces video and digital content, from concept through post-production.
Ask us about any of these when you get in touch.
“The buyers in New York have seen every template. Specific is the only thing that stands out.”
05Questions people ask
Do you work with brands in Manhattan and Brooklyn?
Yes. We work remotely with teams across New York and the rest of the US.
Can you build an online store for jewellery?
Webflow has ecommerce for smaller catalogues, and we can connect a dedicated store platform where that fits better. We will recommend one after seeing your range.
How do you handle accessibility on health sites?
We build to WCAG 2.2 AA as standard: contrast, labels, keyboard access, headings and reduced motion.
How do we start?
Send us the link. You get the verdict first.
06Other states we work with
- Arizona. Engineering, hardware and defense companies, with work for 28 Gorilla Engineering, 29Tech and Overland AI.
- California. Startups, venture and film studios, with work for Pave, Auxia, Dorm Room Fund and Diagonal Media.
- Florida. Creator agencies and wood businesses, with work for Influint, Ascent and Cambium.
- Georgia. Film, video and production companies, with work for Diagonal Media.
- Massachusetts. Health companies and startups, with work for Counsel Health and IngredientAI.
- Rhode Island. Jewellery makers and brands, with work for Zbeer.
- Texas. Engineering firms from Houston to Austin, with work for 28 Gorilla Engineering and 29Tech.
