The short verdict
- California startups took roughly six in ten US venture dollars in 2025, and the state has the largest film and video workforce in the country.
- Both groups launch fast, often with AI-built sites, and both get judged on how polished they look.
- We have worked with startups, software tools, a venture fund and a video agency.
01Why California
Two of the industries we know best are concentrated here. California startups raised about 62% of US venture dollars in 2025, according to PitchBook-NVCA data reported by Axios. And of the roughly 431,000 people working in US motion picture and video industries, about 151,000 are in California, according to Data USA.
Startups and studios have something in common: they move fast, and they are judged on taste. A generic site costs a startup credibility with investors and buyers. A static site costs a studio the chance to show what it can do.
02What we see on startup sites
- The default SaaS hero. Gradient headline, two buttons, a tilted dashboard. We wrote a whole teardown of it.
- Pages that cannot be found. Many AI builders ship client-rendered apps that crawlers and link previews struggle to read.
- Edits that need a prompt. Marketing waits on whoever knows how to prompt the builder.
03What we see on studio sites
- Heavy video, slow pages. Showreels loaded on every visit, on every phone.
- Work buried in a grid. Projects that deserve a story get a thumbnail.
- No motion of its own. A studio that makes moving images, on a site that sits still.
04Work we have done
- Pave. A San Francisco compensation platform that helps companies benchmark pay and run merit cycles. Its site began as a custom prototype built with AI tools, and we moved it to Webflow.
- Auxia. Marketing software whose AI agents run campaigns across a brand’s existing tools, for enterprise marketing teams.
- Dorm Room Fund. A venture fund that backs founders who are still in school or recently graduated. Its site began as a custom prototype built with AI tools, and we moved it to Webflow.
- Diagonal Media. A New York creative agency that produces video and digital content, from concept through post-production.
Ask us about any of these when you get in touch.
“In California, everyone has a good product. The site is where you prove you also have taste.”
05How we can help
Move the site to Webflow so marketing can edit it, add motion that explains the product or the work, or rebuild it from scratch. It starts with a free verdict on the site you have.
06Questions people ask
Do you work with teams in San Francisco and Los Angeles?
Yes. We work remotely with teams across California and the rest of the US.
Can you keep our app where it is and move only the marketing site?
Yes. That is a common setup: the marketing site on Webflow, the product on its own subdomain.
Can a studio site handle a lot of video?
Yes, if the video is compressed, hosted properly and loaded only when needed. We plan for that from the start.
How do we start?
Send us the link and a line about what feels wrong. You get the verdict first.
07Other states we work with
- Arizona. Engineering, hardware and defense companies, with work for 28 Gorilla Engineering, 29Tech and Overland AI.
- Florida. Creator agencies and wood businesses, with work for Influint, Ascent and Cambium.
- Georgia. Film, video and production companies, with work for Diagonal Media.
- Massachusetts. Health companies and startups, with work for Counsel Health and IngredientAI.
- New York. Jewellery, health and creative studios, with work for Zbeer, Counsel Health, IngredientAI and Diagonal Media.
- Rhode Island. Jewellery makers and brands, with work for Zbeer.
- Texas. Engineering firms from Houston to Austin, with work for 28 Gorilla Engineering and 29Tech.
